The short answer to the question as to whether human reviewers are employed by Google to manually check through sites is yes
The tactic has been going on for years but recently it has become more prevalent and industry sources suggest that between 12,000 and 15,000 human reviewers work daily to help improve the search experience. A 125-page internal Google document was leaked in March 2011 that detailed the process for determining the quality of websites. Various blogs had the document posted for a while but were told to take down the document. What the document boiled down to is that content still needs to be unique and relevant and include things like photos and videos. A site needs to be well designed as well, not just ‘thrown up’ to catch search traffic or create ad revenue.
It’s like a house sale, you could advertise it so well, thousands come to see, but when they go inside you have cracks in the walls, peeling paint, leaking pipes, etc. and NO ONE will buy (or even stay long enough to even consider a purchase). Then your estate agent comes in, looks, sees the crap, and cancels the contract because it’s not going to produce ANY revenue for them (because it wont sell).
Same as Google. if people dont like your site, they blame Google because Google put it up on the first page, and they wont use their search again! (there are so many alternative search engines – Google can’t risk losing ad revenue to it’s competition).
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